I am Andrew Virts. I spent ten years in youth ministry — the kind of work where you write the recap at 11pm because nobody else will, and the website still says last year’s series. I left that staff role, learned to build for the web, and now work in marketing technology at a global Bible ministry. Virts is my own studio: the same problem, a better system.
Why this exists
Most churches already preach every week. That is more raw material than a startup has. It dies in the archive because production is nobody’s real job, DIY tools do not make a system, and agencies either sell a template or a 12-month stack. I wanted a third option: productized, AI-leveraged, founder-run, small enough to stay honest.
How the model works
AI does the repeatable production: extraction, first drafts, variants, schema-shaped pages. I do the judgment: intake, voice, theological boundaries, what not to publish. You approve. There is no junior team and no account manager. That is why the roster is 3 clients.
What I will not do
- Pretend I have a 40-person shop
- Lock a church into a year so the first quarter can under-deliver
- Publish generic AI copy that could belong to any congregation
- Use my day job’s brand as a sales claim. Virts is independent work.